PPHH x AYAMÈ SOCKS - PRETTY GREEN

29 Nov 2023
PPHH x AYAMÈ SOCKS - PRETTY GREEN

29 Nov 2023 Many moons ago I used to work for an English designer who shall remain nameless, save for the  details they are tall and obsessed with cycling, so ...

Many moons ago I used to work for an English designer who shall remain nameless, save for the  details they are tall and obsessed with cycling, so not really that hard to decipher at all. Anyhow, whilst there, I met an equally tall but entirely different human called Matt who introduced to many things, not least being the unique and wonderful socks from Ayame, way back over a decade ago. Working as I did then for a brand known for colourful sock design, these were notably different in how remarkable they were in knit pattern, strength and longevity. Aforementioned Matt got me hooked by giving me some free samples and after that I was wholly converted. she graduated from Kuwasawa Design Institute's Dress Design Department in 2001 and started her brand Ayamé

 in 2007, striving to create quality knitted like no other she had seen before. Through careful development between designer and technician she executed this and after conquering Tokyo, took on London.

 For us, the opportunity to create a sock with Aya was not only a privilege but allowed us to release a season-appropriate piece for springtime and one that was maybe more accessible to fans of the shop in terms of price point and bang for buck! You might have guessed we are fans of green and to exemplify this we finally decided on a wholly green sock, albeit it in 4 different shades. Eponymously named Midori Yonshoku or ‘4 shades of green’, they highlight the intricacy of what Aya does best and serve as a never-before-made sock colour way to aid and abet any outfit you choose to pair it with, from suit to slide or sandal and beyond.

 Aya’s other love is of cycling and after seeing the sport’s offering of boring socks has chosen to delve into that world so watch out for those and maybe a future collaboration…

 

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