Barbour doesn’t hold the same cultural meaning to many Australians, which opens the gateway for it to be completely redefined, to be recontextualised and to be adopted by anyone that wants a smart jacket for the everyday. It’s a jacket that’s ready to take on the challenge of Melbourne weather.
Originally designed for shooting, the Beaufort stands as one of Barbour's everlasting models. The Beaufort boasts a longer length, a hidden pocket, velcro windproof cuffs, and the infamous rear game pocket (however, in today’s current context it works better for holding groceries, a water bottle, and even for doggy bags). The 40th year anniversary version differentiates itself by offering a tonal olive corduroy collar (in contrast to the typical brown), unique 40th anniversary snap buttons, a Beaufort pin, and a softer hand-feel wool lining.
By making strides within the fashion world by collaborating with the likes of Margaret Howell, Noah, and even with A Bathing Ape to name just a few. They've managed to stay relevant in today’s loud industry without giving up their British charm.
Pair yours with a suit when you head into the office on a chilly day or simply wear a thick knit when you’re going out for the weekend. It’s a simple, approachable jacket, not unlike denim, which simply asks you to take it with you wherever you may go. It’ll protect you from the elements and all it will ask of you is a simple re-wax.
While my English colleagues may hold a certain idea of Barbour, it certainly does not hold the same for me. Which is what the beauty of Barbour is in 2023. We don’t have to be royalty to wear Barbour, it’s now open to become reconsidered, reinvented and adopted by anyone who deems it fit to become an arsenal in their daily wardrobe. We hope you're excited about the brand as much as we are!Here's a fun little video that you may find interesting exploring the wide range of Barbour models: